By John Glenday

A pan-European and US drive to bring order to the exploding gaming ad market has concluded with a gaming and esports Advertising Framework.

The standardized set of terms should help those buying or selling gaming ad inventory. As the gaming ad industry becomes increasingly mainstream, common terminology helps benchmark performance and separate the wheat from the chaff.

Antonio Dale Forte, IAB UK’s gaming group lead, said: “To enable sustainable growth in an emerging format, the foundations need to be solid. By creating a linguistic framework for the gaming and esports advertising market, we have taken the Read full story ›

Source: The Drum