By Kendra Clark

The social justice-driven ice cream brand is dialing up the heat on an ongoing spat with Unilever over product sales in Israeli-occupied territories. PR and branding pros weigh in on how the dispute is likely to play out.

Ice cream purveyor Ben & Jerry’s has filed a lawsuit in federal court against parent company Unilever in an effort to stop the sale of its products in Israel and the state’s occupied territories. The move follows a decision by Unilever to sell its Israeli business to a local licensee, which will keep Ben & Jerry’s products commercially available in Israel and Read full story ›

Source: The Drum