ITV has said it is performing ahead of expectations after reporting “significant revenue growth” of 8% to £1.68bn in the half year leading up to June 30. Notably, total advertising revenue rose 5%.
The UK commercial broadcaster released its financial results on Thursday morning, saying its content, data and technology investments are “already bearing fruit”, as evidenced by its digital ad revenue rising 20%. “Record levels” on the ITV Hub drove this. Its programmatic ad buying platform Planet V now has 1,500 professional users, up from 1,200 in March. In the first half of the year, it helped attract Read full story ›
Source: The Drum
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