AA/Warc report predicts a mere 3.9% media owner ad revenue growth next year.
The UK’s advertising market is set to grow by 9.2% in 2022 to a total of £34.9bn, which is 1.7% less growth than projected for the year as of July 2022. But there’s even a significant slowdown predicted for 2023. What’s gone wrong?
Every six months, a report from AA/Warc collects ad revenue data directly from media owners across numerous channels. Pressures from inflation, squeezed margins and the cost of living crisis have increased the price of advertising these last few months, so the fact that ad spend is Read full story ›
Source: The Drum
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