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Ad of the Day: Minesweeper IRL game drives awareness of the world's active landmines

on Nov 27, 2023 | 0 comments

By Amy Houston

The campaign is the work of the ad agency Mutant for the Nobel Peace Prize-winning NGO Handicap International.

If you grew up in the 90s then there’s a fair chance you will be familiar with the game Minesweeper. The iconic logic puzzle features a grid of clickable tiles, with hidden ‘mines’ scattered throughout the board. The objective is to clear the board without detonating any of them.

With over 100m real active landmines across the globe in roughly 60 countries, the team at Mutant is using this computer game to drive awareness and raise funds for Handicap International to help Read full story ›

Source: The Drum