By Chris Adams

Chris Adams of creative agency Hey Honey says it’s finally time to put the myth of ‘B2B customers’ to bed in favor of a simpler explanation: they’re all (just?) people.

It feels like we’ve been discussing the evolution of B2B marketing forever. Companies in B2B have been fine-tuning their advertising and marketing strategies for years.

Now, though, we’re at a pivotal moment where the tweaking needs to stop and a new approach needs to be embraced by all. Why? Because it’s time we reconsider how we approach our customers. Regardless of whether they’re investing in a software-as-a-service platform or buying a new Read full story ›

Source: The Drum