By Louise Davis

Brand likeability isn’t something we talk about often in B2B. But it should be, says Louise Davis of Transmission, drawing on the agency’s major recent study on B2B brand health.

B2B brands are much less likable than their B2C counterparts. And in other news, water is wet.

But, while we can poke fun at our industry’s general lack of appealing brands, it isn’t something we should neglect for much longer. In fact, the results from our B2B Brand Health: The APEX Index study show that it’s a huge opportunity for those willing to listen.

Why does brand likeability Read full story ›

Source: The Drum