By Audrey Kemp
The automaker tells all – about its new SUV – in a series of four spots inspired by movie trailers around the world.
Toyota is unveiling a secret, and it’s one the automaker is ready to share with the world. In a new campaign titled ‘A secret worth sharing,’ Toyota reveals that it, too, has joined the all-electric vehicle game with the introduction of the bZ4X SUV.
Created by Saatchi & Saatchi and Intertrend, the campaign brings Toyota’s all-electric offering to the forefront, addressing a common misconception that Toyota is late to the electric vehicle party.
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Source: The Drum
Industry News
