Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Will AI search suck the personality out of your brand?

on Nov 27, 2024 | 0 comments

By Hannah Bowler

Search has fundamentally changed since the introduction of AI overviews on the world’s biggest internet browsers – and there will be an impact on brands. Here’s what you should be preparing for.

Brands and agencies have raised concerns that the introduction of AI overviews on search engines will have implications for brands and will require marketers to adjust their search strategies.

The feature, here

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Source: The Drum