Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Watch ‘The Sanctuary,’ Chevrolet’s holiday story of family, legacy & finding one’s path

on Nov 27, 2024 | 0 comments

By Audrey Kemp

Chevrolet and Anomaly celebrate the everyman in a short film about a young man finding clarity on a reflective ride in his family’s ’78 Chevy truck.

Chevrolet is kicking off the holiday season with a heartfelt ode to family, tradition and self-discovery.

The automaker’s new campaign, ‘The Sanctuary,’ debuted today as a five-minute, 30-second short film that Chevrolet describes as its “holiday card to America.”

Read more here

Read full story ›

Source: The Drum