By Audrey Kemp

As fires spread relentlessly across Los Angeles, ad agencies are stepping up, providing aid to their teams, adapting to disruptions and mobilizing resources to support the wider community.

Since the Los Angeles wildfires fires broke out last week, California’s largest city has been engulfed in a crisis.

As of Tuesday, nearly 41,000 acres have burned, fueled by severe drought conditions and relentless Santa Ana winds. The devastation has forced over 205,000 residents to evacuate and destroyed thousands of structures.

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Source: The Drum