Localization isn’t just about translating copy, says Natalie Shardan of Serviceplan Middle East – it’s about cultural fluency. Get it right, and your brand will enjoy the rewards.
The Middle East is a high-growth, digitally savvy, and rapidly evolving market—but you wouldn’t know it from the way many global brands approach it. Outdated assumptions and one-size-fits-all strategies continue to hold companies back, leading to wasted budgets and campaigns that miss the mark.
Here are five major misconceptions brands make in the Middle East—and how to get it right.
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Source: The Drum
Industry News
