In his latest column for The Drum, Madman, Rory Sutherland – Ogilvy UK’s vice-chairman, columnist and TikTok sensation – argues that Donald Trump’s unorthodox speaking style, on full display during his State of the Union Address, defies elite norms but resonates powerfully with the masses.

There is a simple almost trite observation, one which is obvious in retrospect, but which bears repeating.

One of the things that marks out almost all successful populists is that they have a highly distinctive speaking style which is completely at odds with the technocratic, Ivy-Leaguish measured style of established politicians. This is true of Farage, Millei, Read full story ›

Source: The Drum