By Audrey Kemp

While the move aligns with a potential IPO, experts suggest the timing raises questions about whether the actor’s involvement in a high-profile lawsuit influenced the decision.

Mntn, the connected TV advertising platform, is parting ways with Maximum Effort, the ad agency founded by actor Ryan Reynolds and which has built its reputation on his star power.

For years, Reynolds and Maximum Effort were a powerhouse in marketing, the actor’s distinct brand of humor helping to create viral, self-aware campaigns. But with Mntn’s decision to divest the agency, questions have emerged about whether Reynolds’s legal troubles – and the risks of building a Read full story ›

Source: The Drum