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The high street must transform or it will fade away

on Mar 13, 2025 | 0 comments

By Chris Camacho

Cheil UK’s Chris Camacho reflects on the sorry state of the high street, reflecting on yet another closure.

The quiet shuttering of WHSmith stores across the nation isn’t just another retail casualty; it’s a canary in the coal mine for the British high street.

In 2025, it’s becoming increasingly clear that for traditional retailers, the choice is stark: evolve swiftly or face irrelevance. Retail history is littered with cautionary tales, Woolworths, Blockbuster, and BHS all once stood as fixtures of the high street, only to crumble under the weight of changing consumer expectations.

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Source: The Drum