By Joel Stone

Codebreak’s Joel Stone explains why many service-based brands and e-commerce businesses cannot afford to ignore retargeting and regular emails, even if some people don’t like them.

You know when you look at a pair of trainers online, and for the next few weeks you can’t get away from them? That’s targeted remarketing, and it’s one of the most powerful yet underused sales tools out there. It helps brands stay front-of-mind without being too annoying – a second chance to make a first impression, basically. The biggest brands out there today rely heavily on remarketing.

They know that staying ‘familiar’ to prospects and Read full story ›

Source: The Drum