A fresh positioning developed by TwentyFirstCenturyBrand. A new ad from Uncommon. This CMO has a plan for delivering growth for the fledgling brand.
Naomi Walkland joined Motorway.com almost a year ago. It was not an obvious move. She had previously led the marketing for Bumble, taking the dating app into 15 new countries during her three years there. At the same time, she’s been involved with brands such as Spotify and By Rotation during its rapid growth in the circular fashion space. In short, a move to the car marketplace sector was a surprise.
“I get asked, personally and professionally, ‘You’ve gone Read full story ›
Source: The Drum
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