Mini and Spotify have teamed up to create the ‘New and Original Pop Quiz’ to celebrate the launch of the New and Original Mini Hatch
The quiz, which forms part of the car marque’s wider ‘The New Original’ advertising campaign that launched earlier this month, gives Spotify users the chance to test their knowledge of new and original tracks to win gig tickets and Spotify Premium accounts.
Competition entrants will also receive a ‘New and Original’ Spotify playlist made up of tracks from the quiz, which was conceived and developed by creative innovation network Iris and media agency Vizeum.
Michelle Roberts, Read full story ›
Source: The Drum
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