Over half of the population (53 per cent) will use their smartphones to stay up to date with football news during the World Cup, research by work.shop.play., the online urban community, has discovered.
The research of 1,878 people discovered that 85 per cent of consumers will be following the tournament online in some form with 41 per cent specifically using social media sites.
Almost a quarter (24 per cent) said that they would be using the likes of Facebook and Twitter to get their score updates, while 38 per cent said that they would keep track of score updates on the television.
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Source: The Drum
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