By Staff Writer

This spot for Ikea out of Italy is very different to the ads we’re used to. There’s very little of the product on display, and nothing at all of the über-cool energy and dynamism that propels the campaigns we see along. That isn’t a criticism, however, as this is simply very low key and sweet – you know the one thing the boy will remember about his visit to the little girl’s apartment (aside from the cake, of course) is the novelty of the Ikea light he turns on as he passes.

Creative Agency: Auge Headquarter (Milan)
ECD: Federica Ariagno / Giorgio Read full story ›

Source: The Drum