Footwear retailer Foot Locker has received a surge of negative comments on Twitter after it today (27 May) ran a social media World Cup campaign featuring scantily clad women.
The #AskSambaGirls campaign invited fans of the @FootLockerEU account to ask five women dressed in hot pants and crop tops questions about Rio and the football tournament itself.
However, the campaign was not met well by users of the social media site who branded it ‘sexist’, with one user, @Celticsleftwing, commenting: “What’s it like to be patronised and objectified by the slabbering sexist corporate wankers at Footlocker?”
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Source: The Drum
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