One of the few certainties in marketing is that at some point in your career as a brand marketer you will need the ideas and creativity of agencies to enhance your brand, acquire new customers or keep those you have. It’s bread and butter stuff, but it’s rarely obvious who the ideal agency partner should be. This subject will confront every brand marketer at some point in their career. The agency appointment decision might be the single most important one that you’ll make on a number of levels.
Source: The Drum
Industry News