By David Stein

Lippincott’s David Stein warns brands to exercise caution when it comes to falling into the hype cycle of celebrities du jour.

In the bustling marketplace of brand endorsements, where uniqueness and differentiation are the currency of value, one name seems to echo across the boardrooms of America with uncanny ubiquity: Travis Kelce. Yes, the Kansas City Chiefs tight end whose charismatic appeal and on-field prowess have made him the darling of Swifties and brand managers from coast to coast.

But as more brands hitch their wagon to Kelce’s star, you have to wonder: in the quest for something different, how have Read full story ›

Source: The Drum