By Jenni Baker

In this privacy primer for advertisers, The Drum caught up with two of Google’s UK privacy leads for insights and advice on how businesses can thrive in a privacy-first world.

In the world of digital advertising where consumers want more control of their personal data but are also seeking more personalized experiences, marketers today are faced with a challenge: how to bring all the benefits of data-driven marketing into a world that also puts data privacy first?

Every company today is on their own privacy-first journey. Get it right and the benefits are clear: research from Google and Read full story ›

Source: The Drum