In 2008, Havas revealed that most people wouldn’t care if 74% of brands disappeared. It was a statistic that shook brand marketers and one which has since been endlessly rattled off at industry conferences. But for all the talk, a decade on that figure hasn’t moved.
The Meaningful Brands survey from the agency group is the largest global study of its kind, spanning 33 countries and involving 300,000 people and 1,500 brands.
It seeks to connect the relationship between a brand and how it impacts people’s quality of life by looking at the content it produces, how meaningful that is to Read full story ›
Source: The Drum
Industry News