Trinity Mirror (like most ‘legacy publishers’) is a company under pressure as its traditional business model (i.e. generating profits from cover sales and print ads) continues to decline in the face of dwindling circulation, plus the ensuing decline in print ad revenues.
The group reported a like for like revenue fall of 7.8 per cent coming in at £347.7m for the first half of 2016 (albeit with an adjusted operating profit of 44.3 per cent), a period that also saw the rise and fall of The New Day, its latest stab at a national daily print title.
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Source: The Drum
Industry News