By Neil Smythe

Neil Smythe is Head of Sport for Shotglass Media (a FremantleMedia company).

When Setanta Sports entered the Premier League rights fray in 2007, football fans anticipated the disruption to our viewing habits caused by the break in Sky Sports’ monopoly. As history has shown, however, there were other major players that were unassumingly lurking who would eventually change the way that fans engaged with sports, but on a much deeper level.

Facebook was founded in 2004, YouTube in 2005 and Twitter in 2006 – all fresh, global, digital platforms which immediately resonated with a young sports audience craving Read full story ›

Source: The Drum