In 2013 in an interview with the Shorty Awards (the ceremony I produce), Tumblr founder David Karp described why GIFs have become so important to the creative social network. “The new networks had gotten more and more restrictive – square photos, 140 characters, six second videos and Tumblr was really about opening that up,” Karp explained. “The animation and GIF community was one of those that really ended up finding a home on Tumblr and flourish.”
Over two years later Tumblr is taking Gifs to a whole new level with the establishment of Tumblr TV Read full story ›
Source: The Drum
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