By Minda Smiley

Beef jerky purveyor Jack Link’s has rolled out a TV campaign that aims to prove the nutritional value of its snacks.

Starring its longtime mascot Sasquatch, the quirky spots pit Jack Link’s jerky against some of its protein-filled competitors, like Greek yogurt and nuts. Called ‘Versus,’ the campaign is part of Jack Link’s strategy to position its jerky as a healthy snack that’s perfect for athletes and others on the go.

In one spot, a woman using a ‘protein detector’ to scan a snack bar, string cheese and a petri dish full of Jack Link’s discovers that the Read full story ›

Source: The Drum