Why is it that PR companies rarely win the PR award at Cannes Lions? This year The Drum asked Propeller PR’s Ben Titchmarsh to do some PR industry soul-searching.
The PR awards at Cannes Lions are a somewhat strange affair. 2014 was no exception.
Held on the Monday night when the majority of attendees are on the Croisette enjoying their first ‘big night out’ out of the week, successful PR category nominees share a stage with winning entries in categories for ‘direct marketing’ and ‘promo and activation’.
Within the Cannes Lions food chain, PR sits alongside mass mailings, brand emails and Read full story ›
Source: The Drum
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