Research published by the Institute of Practitioners in Advertising (IPA) has found that a quarter (25.6 per cent) of senior management roles in advertising are held by women – the highest figure in decades.
The report showed women’s influence in digital creative is also increasing, with 27 per cent of digital creatives now female – up from 15 per cent in 2013.
Yet women comprise 50 per cent of agencies – so why aren’t we seeing equality at the highest levels of seniority? The Drum spoke to a few industry directors to discuss, amongst other things, the ‘unconscious bias’ preventing Read full story ›
Source: The Drum
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