By Keisuke Meguro

Almost a year on from the Dentsu billing crisis, advertising transparency is seemingly a major priority for Japanese media buying agencies; especially when it comes to digital.

While appetite for digital shows no signs of decline — predicted to reach ¥1.159 trillion by the end of the year – the pressure for agencies to be open about trading methods keeps on growing. Indeed, this challenge is particularly prevalent with programmatic media buying, where continued global brand safety concerns are fuelling a perceived lack of transparency and control, and the complexity of the vast ecosystem makes budget allocation Read full story ›

Source: The Drum