Aardman, the film studio of Wallace & Gromit fame, has announced a partnership with production company Independent Films, which will see the two offer advertisers and agencies films that combine animation with live action at a budget-beating cost.
The two partners first met after Aardman co-founder Peter Lloyd was featured in a series that Independent was producing. They came together formally after noticing a lack of production talent that could handle both animation and live action; all the while, demand for the creative was growing.
“It’s definitely a growth area – we’re getting a lot of boards in that are Read full story ›
Source: The Drum
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