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ABC Family's 'Becoming Us' uses custom Twitter Card to raise money for PFLAG National

on Jun 1, 2015 | 0 comments

By Natan Edelsburg

ABC Family, the network behind mega hits like Pretty Little Liars recently leveraged Twitter in a unique way to raise money for a good cause. Twitter Cards, a tool that lets you bring rich media and experiences to your tweets have been around for a few years as the platform has become more visual.

In honor of “Becoming Us,” a new reality show from the network that centers on a teenager named Ben who is learning to live with his dad becoming a woman, the network worked with Twitter to create a card that actually lets you <a target=_blank Read full story ›

Source: The Drum