Abercrombie & Fitch is to phase out selling its branded line of clothing in a bid to tempt back shoppers as sales at the American clothing brand fell by six per cent to $891m.
The retailer, which has been hit by the advancement of cheaper, fast-fashion outlets such as H&M and Forever 21, has been pushing forward with alternative clothing lines of late, and recently introduced a new Back-to-School collection ahead of the Autumn/Winter season.
The move is a significant shift for Abercrombie which has historically based much of its branding around the logo.
Mike Jeffries, chief executive officer said the retailer will Read full story ›
Source: The Drum
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