By John Glenday

Absolut has vowed not to bottle its responsibility toward minimizing packaging waste with the launch of a limited-edition design made from 41% recycled glass – the same as its existing range.

Designed to communicate the vodka brand’s long-term commitment to the circular economy by re-using material where possible to minimize its environmental footprint the special edition will be made available in over 80 countries from October.

Part of the ‘Create a Better Tomorrow, Tonight’ brand platform the initiative aims to prompt other brands to step up to the plate and commit to joining its #RecyclingHero initiative.

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Source: The Drum