By Bennett Bennett

Absolut brought together artists and commerce to reinvigorate a Mexican neighborhood affected by earthquake earlier this year in #ANightForChange.

The vodka brand worked with Crane.tv and Cult to extend the out-of-home campaign to the hard-hit region of Mexico, and brought together local artist Meteoro, with support from BetaRok75 of Liverpool and Emily Gray of Vancouver. The three created a message of solidarity to the community, inspired by the beauty and strength that Mexicans showed after the earthquake in mid-September.

Meteoro, a world-renowned mural artist who has painted in cities such as Berlin, Barcelona, and Copenhagen, was originally tasked with Read full story ›

Source: The Drum