By Minda Smiley

The second largest bank in the United Arab Emirates, Abu Dhabi Commercial Bank (ADCB), is launching a campaign this week that features videos of real people closing their eyes and describing their greatest ambitions in life coming true.

The message is: “If you can visualize it, ADCB can help you get there.” Creative agency Solve, based in Minneapolis, produced the campaign.

Since ADCB operates in a crowded banking marketplace within the UAE, Solve said it wanted to rise above the rational appeal of competition and position the bank as a champion of its customers’ ambitions.

For the campaign, Solve invited real people from Read full story ›

Source: The Drum