Accenture has unveiled an experience activation network in Mumbai with the aim to enhance brand experiences.
The experience activation network is part of Accenture Interactive Operations — the marketing managed services arm of Accenture Interactive and provides services like digital marketing, e-commerce, programmatic media and content.
Accenture’s new experience activation centre includes dedicated design thinking spaces, immersive demonstration zones and interactive digital surfaces, as well as open collaboration zones for clients to co-create alongside industry-specialized teams. Brands like GlaxoSmithKline, Radisson Hotel Group, Shell and others have utilised the same.
Nikki Mendonça, president of Accenture Interactive Operations said: “We have Read full story ›
Source: The Drum
Industry News