By Jennifer Faull

Management consultancy Accenture has shifted its media buying and planning account from MEC to UM, a division of IPG Mediabrands.

UM joins a roster of agencies which includes TBWA Worldwide, DigitasLBi, Landor and Interbrand as Accenture looks to create an “integrated, cross-channel approach.”

“Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it,” said Roxanne Taylor, Accenture’s chief marketing and communications officer.

“Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.”

Accenture said it will leverage Read full story ›

Source: The Drum