By Minda Smiley

Retailer Ace Hardware has named Chicago-based O’Keefe Reinhard & Paul (OKRP) as its strategic and creative agency following a review.

The agency will be tasked with growing Ace’s business while focusing on the brand’s key pillars – which include helpful service, quality, and convenience – across consumer channels.

Jeff Gooding, senior director of consumer marketing at Ace Hardware Corporation, said: “We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways. Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to Read full story ›

Source: The Drum