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Actions not ads – How Tesco can repair its relationship with customers

on Jan 28, 2015 | 0 comments

By Matthew Charlton

Tesco needs to rebuild trust. So it has given some of its 43 closing stores to the local community. Genius and powerful.

And sadly, as of now, totally made up by me.

The issue is this: most supermarkets are no longer popular. Markets used to be an important part of the local community. For hundreds of years the role of a market evolved from some canvas-clad stalls to brick shops to eventually large megastores to serve the surrounding area. Everyone knew each other and supermarkets were popular. Tesco’s Jack Cohen, the Sainsburys and Morrisons were all families and shopkeepers who Read full story ›

Source: The Drum