Indian oil brand, Fortune Oils has unveiled a campaign featuring its brand ambassador Bollywood actor Akshay Kumar emphasising how Ghar ka khana, ghar ka khana hota hai (nothing really comes close to home cooked food).
The film, which was conceptualised by Ogilvy South, begins with Akshay Kumar interacting with a group of Army jawans (soldiers) and soon he realises as well as missing home, the soldiers also miss homemade food. Akshay salutes the soldiers for the sacrifices they make to safeguard the country and tells them “Rajiv Bhatia will cook for you.”
Soldiers are quite confused as to who Rajiv Bhatia Read full story ›
Source: The Drum
Industry News