This week saw French publishers stand united in a charge against people blocking ads. Asking people not to block ads or installing an ad blocker-blocker is one route to combatting the growing trend, but this tends not to be the opinion that creative directors take.
During one of Asia’s biggest advertising festivals last week, Adfest, we asked three creatives for their view on ad blocking and it was unanimous that the industry needs to find a new solution.
Eric Cruz, executive creative director, AKQA Shanghai
“They are trying to fit the wrong peg into the wrong hole. They are trying to Read full story ›
Source: The Drum
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