Ad fraud remains one of the biggest challenges for mobile marketers in China, according to AppsFlyer Asia vice president Ronen Mense.
Mense told The Drum that ad fraud is one of the “biggest thorns in the side of marketers” in China, along with the market’s lack of a universal measurement tool and its unique Android landscape.
“Today’s mobile fraud takes many forms and demands a multi-layered approach to fraud protection, detection and prevention. While app marketers have tried to mitigate fraud in their campaigns by blacklisting IPs and the offending sub-publishers, fraudsters are constantly finding new ways to take a slice of Read full story ›
Source: The Drum
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