By Gillian West
Non-profit animal rescue 38smiles has joined forces with MullenLowe MENA UAE to create a social experiment raising awareness of abandoned pets.
According to research, 3,000 pets are abandoned each year in Dubai, but unfortunately it’s not a visible problem.
To make this invisible problem visible 38smiles equipped abandoned cars with motion sensor speakers to create a disruptive moment, hitting people in key locations with the message.
Agency: Mullen Lowe Mena, UAE
Executive Creative Director: Mark Lewis
Creative Head Group: Simon Reid
Art Director: Felipe Menezes
Copywriter: Alberto Triana, Ross Hardiman
Production Devices: Prasad Giri
Production Consultant: Mint
Director: Damiano Fieramosca / Joy Films
Source: The Drum
Industry News