By Gillian West
Asda’s tale of a young werewolf who decides he wants to be something else for Halloween has won over The Drum readers to be voted our spooky Ad of the Day.
Created by Saatchi & Saatchi London, the spot sees the would-be trick or treater head off to Asda with his family to try out costumes and find out what it is he really wants to be.
In the end, it’s a ‘zombie-skeleton-glow-in-the-dark-Frankenstein-ninja’ that wins out.
Saatchi & Saatchi London: Asda ‘Do Halloween your way ‘
Agency: Saatchi & Saatchi London
Client: Asda
Date: October 2016
Industry News