By Amy Houston

Building on last year’s ‘What’s your thing?’ brand platform, furniture retailer DFS has launched a wild campaign featuring a whole pack of animals who are unapologetically themselves.

In ‘Animal Thingdom,’ viewers go deep into a range of decked-out habitats filled with interiors to suit all manner of tastes. There’s a self-obsessed peacock who can’t stop looking at himself in the mirror, a family of DJing bats, a couple of super relaxed lizards, a cosy family of home-loving hedgehogs and a golf-obsessed tortoise.

The campaign hopes to encourage people to celebrate their individuality and embrace whatever their ‘thing’ might be. It’s led by Read full story ›

Source: The Drum