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Ad of the Day: Eastpak conveys cosplay’s clash with convention

on Feb 29, 2024 | 0 comments

By Amy Houston

The lifestyle brand’s latest spot is part of its ‘Built to Resist’ platform and was created by indie agency Mutant.

Creativity, individuality and self-expression are words often associated with cosplay and live-action role play (LARP) communities, exactly what Eastpak wanted to bring to its latest brand film.

Through the ad’s array of characters, the campaign advocates resistance to the pressure of conformity and celebrates defiance against the dull reality of the mundane.

“At Eastpak, we side with those who don’t accept the status quo; at their core, they are people who inspire & embrace change, celebrate the beauty of self-expression, and are eager Read full story ›

Source: The Drum