By the drum

An unusual twist on your regular ad campaign, this video from tourism for Thailand has already notched up more than one million views since being posted last week.

It turned out the clip, which begins with a traveller proclaiming how he hates the country, after losing his bag and experiencing a few other unlucky scenarios, was produced by Thailand’s tourism authority.

Viewers are taken in by the seemingly miserable curcumstances of the protagonoist who has lost his bag and passport whilst at a beach party, but are then given a hands-on view of the helpfulness and hospitality the country is known Read full story ›

Source: The Drum